Gravity Rush 2 server shutdown postponed following fan marketing campaign

Sony deliberate to pull the plug on Gravity Rush 2’s on-line servers subsequent week, nevertheless an impassioned marketing campaign from the game’s fanbase appears to have extended the game’s life.

Gravity Rush 2’s on-line choices had been set to go darkish on Jan. 18, Sony launched once more in September. However Sony launched a change of coronary coronary heart decrease than each week sooner than the shutdown, saying that the game’s servers will now keep energetic until July 18 at 10 p.m. PT.

When Gravity Rush 2’s servers lastly shut, players will no longer have the power to view leaderboards, accumulate specific content material materials or ship each other quite a few challenges. The extension counts as an unlimited win for the PlayStation Four-exclusive’s fanbase, which has pleaded with Sony for weeks to keep up Gravity Rush 2 alive.

For Gravity Rush Central, a youthful, small fan group centered throughout the 2 Gravity Rush video video games, the extension looks like a critical, personal achievement. It’s managed to make a giant impression due to its founder, who launched a hashtag marketing campaign on social media that impressed fellow followers to make their love for the franchise acknowledged.

“Earlier than the game’s launch, the game’s director Keiichiro Toyama stated that ‘quite a few work went into on-line choices that allow for asynchronous participant interaction,’” Gravity Rush Central founder Miguel (aka “Draikin”) talked about ultimate month in a publish, hoping to impress fellow players. “All that work is about to be thrown away. And looking out forward, if Sony is already pulling help for the online elements of the game, it’s questionable within the occasion that they’ll ever have to make investments proper right into a future sequel.”

There was nonetheless time to steer Sony to not give up on Gravity Rush 2, Miguel argued. With the Jan. 18 shutdown date nonetheless a while away, followers might start voicing their help for the game, hopefully gaining Sony’s consideration sooner than it was too late.

#DontForgetGravityRush was born. Miguel requested that everyone tweet at Sony’s Japanese division and president Shuhei Yoshida with the hashtag to make them acutely aware of the contingent that wanted to keep up Gravity Rush 2 from going offline.

@SonyJapanStudio we followers want to see #GravityRush 2 servers nonetheless proceed on cross the January deadline. If you can not rethink at least give players one different approach to get these distinctive online-only devices. #DontForgetGravityRush

However it was sluggish going at first, Miguel knowledgeable Polygon.

“I knew it may very well be unlikely for Sony to answer instantly, as acknowledging that the delay of the closure was a direct consequence from the #DontForgetGravityRush marketing campaign might give followers of various video video games the considered starting an identical marketing campaign,” Miguel talked about.

We’ve reached out to Sony about whether or not or not the hashtag carried out a component throughout the delay and might change accordingly. But just because the group purchased capable of launch its largest Twitter tactic however — tweeting “en masse” at Sony to get their consideration — Sony kicked once more the server shutdown date.

The six-month delay is a win for Gravity Rush Central, albeit a licensed one.

“It doesn’t truly restore the problems that shall be introduced on by the closure, paying homage to new players being unable to amass distinctive in-game content material materials (paying homage to costumes) and all of the leaderboards being eradicated (even if they’re nonetheless on-line for Gravity Rush Remastered),” talked about Miguel. “However we’ll see what the long term brings.”

Gravity Rush’s future may now seem murky. The sport is primarily single-player and story-based, so disabling its on-line elements won’t look like a critical loss. However to some, it may advocate a small participant base and meager product sales. The sequel to an acclaimed PlayStation Vita sport, Gravity Rush 2 didn’t get hold of the biggest buzz when it launched in early 2017; Sony has not made product sales data on the market.

It’s too early to jot down off Gravity Rush as a franchise, though. Miguel is optimistic that the impression of the marketing campaign and server delay might help bolster curiosity on this trendy, distinctive title.

“When Sony first launched the closure, it principally branded the game as a failure,” Miguel knowledgeable Polygon. “Now, this data means the game and its group is now being featured in gaming media in a additional optimistic method as soon as extra. I hope that the game’s product sales can add up over time.”

Polygon had some extreme followers of Gravity Rush 2 when it launched ultimate 12 months; the game moreover made it onto our guidelines of the 50 most interesting video video games of 2017. It’s worth attempting out, on-line mode or not — nevertheless at least you’ll nonetheless have the power to decide on to go online, until July 18, anyway.

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